AI Insights · Timothy · July 2024
Q2 2024 Performance of Top iOS Survival Games in the UK
Exploring the latest trends in user engagement and financial performance of the top survival games on iOS in the UK for Q2 2024. Sensor Tower provides a detailed look at the numbers.
In the second quarter of 2024, the iOS platform saw significant activity among top survival games in the United Kingdom. Data from Sensor Tower offers a glimpse into how these games fared in terms of downloads, revenue, and weekly active users.
Last Day on Earth: Survival, published by Kefir from Russia, showed a downward trend in revenue, starting at around $19K in the first week of April and dipping to approximately $9.7K by the end of June. Downloads followed a similar pattern, peaking at 1.2K in late May but falling to 676 by the last week of June. Weekly active users also decreased from 5.6K to 4.1K over the quarter.
Identity V by NetEase Games from China displayed mixed revenue results, with an initial $17K in the first week of April, a dip to around $5.6K in mid-June, and a rebound to $15K by the last week. Downloads decreased from 749 to 552 over the quarter, while weekly active users saw a slight increase, ending the quarter at 6.5K.
For Raft® Survival - Ocean Nomad from UK-based Survival Games Ltd, revenue remained relatively stable, hovering around the $5K mark throughout the quarter. Downloads showed a peak of 4.3K in early April, followed by a decline to 2.5K by late June. Weekly active users started at 12.2K and slightly decreased to 9.6K.
Westland Survival - Cowboy RPG by Helio Games of Finland experienced modest revenue figures, from around $2.6K in the first week of April to $3.5K by the end of June. Downloads saw a decline from 440 to 228, while weekly active users decreased from 3.3K to 2.4K during the same period.
Lastly, Idle Breaker from Latvian publisher Estoty, which was released just over a year ago, showed an interesting trend with revenue peaking at $3.4K in late April, then falling to around $1.6K by June's end. Downloads surged to 1.2K in late April but dropped to 381 by the quarter's close. Weekly active users peaked at 1.7K but decreased to just over 1K by the end of Q2.
These figures indicate varying levels of engagement and financial success for the top survival games on iOS in the UK, with each title showing its unique pattern of performance. For more insights into these trends, Sensor Tower's comprehensive analysis provides further details on the ever-changing mobile game landscape.
